I was asked to create a brand for a new restaurant concept who was wanting people to think in a new way about food within the casual dinning experience. The two owners goals were to find local, healthy and organic products to serve some of America’s favorite foods while adding a fresh approach to the American burger.

The overal playful brand was a goal from the start when creating such health conscious, oraginc food experience. We wanted a brand that could speak to those goals without ever sounding too preachy. Yeah! Burger has now become a destination restaurant within Atlanta with 2 locations in West Midtown and Virginia Highland.

Many more photos can be found on my flickr page here.

 

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