Diet Snapple Half N' Half

Was a blast to work with Dallas based HillebrandCory on this Diet Snapple campaign. The question we were asked was how do we visually show one tea that is using multiple flavors. HillebrandCory liked the idea of two creatures creating a whole. So we ran with the idea of the top half of the packaging being the fruit flavor monster and the bottom half the tea aspect of the drink. Big thanks to all the folks over at HillebrandCory. Especially AD Garrett Owens. This project was also featured in the HOW International Design Annual.